Quick Answer: If you receive 60-100 WhatsApp messages daily, the Starter Pilot ($4,900) handles up to 2,000 conversations monthly. For 300-500 messages daily, the Pro Pilot ($7,900) supports 10,000 conversations with multi-channel coverage. Businesses with 500+ daily messages need Enterprise solutions with custom volume handling. Most businesses underestimate their actual volume—this guide helps you count correctly.
Choosing the right WhatsApp AI pilot package starts with one question: how many messages do you actually receive?
Most businesses guess wrong. Some undercount because they only consider WhatsApp and miss Instagram and web inquiries. Others overcount by including spam or internal messages. This guide helps you get an accurate count and select the right package.
Understanding Message Volume
What Counts as a Message
Customer Messages (These Count):
Customer Inquiries:
├── Questions about products/services
├── Pricing and availability requests
├── Booking and reservation requests
├── Order status inquiries
├── Location and hours questions
├── Complaints and feedback
├── Lead qualification conversations
└── Support requests
Each Message = One Count:
├── "Hi, what are your opening hours?"
├── "How much does X cost?"
├── "Can I book for Saturday?"
├── "Where are you located?"
└── "Is X available in blue?"
What Does Not Count (Exclude These):
Non-Customer Messages:
├── Internal team messages
├── Supplier communications
├── Spam and promotional messages
├── Personal messages on business phone
├── Broadcast messages you send
└── System notifications
Counting Your Volume
Method 1: WhatsApp Business App Check
How to Count (WhatsApp Business App):
1. Open WhatsApp Business
2. Go to Settings > Business Tools > Statistics
3. Check "Messages Received" for last 30 days
4. Divide by 30 = Daily average
Important Notes:
├── Include weekends (often higher)
├── Check multiple weeks for accuracy
├── Account for seasonal variations
└── Consider growth trajectory
Method 2: Manual Count (1 Week)
7-Day Tracking Sheet:
Day Messages Notes
Monday ___ (Typical weekday)
Tuesday ___ (Typical weekday)
Wednesday ___ (Typical weekday)
Thursday ___ (Building to weekend)
Friday ___ (Pre-weekend spike)
Saturday ___ (Weekend peak)
Sunday ___ (Weekend traffic)
Total: ___
Daily Avg: ___ ÷ 7 = ___
Add 20% Buffer: ___ × 1.2 = ___
(Growth and seasonal variation)
Method 3: Industry Benchmarks
Typical Daily Volume by Industry:
F&B / Restaurants:
├── Single outlet: 30-80
├── Multiple outlets: 80-200
├── Restaurant group: 200-500
└── Major chain: 500+
Retail:
├── Small shop: 20-50
├── Medium store: 50-150
├── Multi-location: 150-400
└── Major retailer: 400+
Services (B2C):
├── Solo practitioner: 10-30
├── Small business: 30-80
├── Medium business: 80-200
└── Large operation: 200+
Healthcare:
├── Single clinic: 40-100
├── Multi-clinic: 100-300
├── Healthcare group: 300+
└── Hospital network: 500+
Package Selection Guide
Starter Pilot ($4,900)
Best For: 60-100 Messages/Day
Starter Pilot Includes:
Capacity:
├── Up to 2,000 conversations/month
├── 1 WhatsApp Business number
├── Single location/brand optimal
└── ~65-70 messages/day capacity
Features:
├── WhatsApp Business API setup
├── AI training on your business
├── 21-day implementation
├── 60% automation guarantee
└── Web chat widget included
Post-Pilot Options:
├── Self-managed: $0/month
├── Managed: $799/month
└── Managed Pro: $1,499/month
Investment: $4,900 one-time
Additional Numbers: $1,500 each
Ideal Starter Businesses:
Business Profiles:
Single Location Services:
├── Clinic or dental practice
├── Salon or spa
├── Professional office (law, accounting)
├── Single restaurant
└── Small retail store
Volume Characteristics:
├── Steady inquiry flow
├── 80%+ routine questions
├── One main service location
├── Manageable peaks
└── Under 3,000 monthly conversations
Pro Pilot ($7,900) ⭐ Most Popular
Best For: 300-500 Messages/Day
Pro Pilot Includes:
Capacity:
├── Up to 10,000 conversations/month
├── 3 WhatsApp Business numbers
├── Multi-location support
└── ~330 messages/day capacity
Features:
├── Everything in Starter
├── Instagram DM automation
├── Web Chat + Help Portal
├── Priority Meta verification
├── Performance analytics dashboard
├── Dedicated Slack channel (21 days)
Post-Pilot Options:
├── Self-managed: $0/month
├── Managed: $799/month
└── Managed Pro: $1,499/month
Investment: $7,900 one-time
Additional Numbers: $1,500 each
Ideal Pro Businesses:
Business Profiles:
Multi-Location Operations:
├── 3-5 branch restaurant group
├── Retail chain (5-10 stores)
├── Clinic network (3-6 locations)
├── Service business with coverage areas
└── Growing franchise
Volume Characteristics:
├── High message volume
├── Multiple inquiry channels
├── After-hours traffic significant
├── Seasonal peaks
└── 5,000-12,000 monthly conversations
Enterprise (Custom Pricing)
Best For: 500+ Messages/Day
Enterprise Includes:
Capacity:
├── Up to 50,000+ conversations/month
├── Unlimited WhatsApp numbers
├── Full enterprise integration
└── 500+ messages/day capacity
Features:
├── Everything in Pro
├── Custom integration development
├── API access
├── Dedicated implementation team
├── Custom SLA options
├── White-label options available
Pricing:
├── Custom based on volume
├── Enterprise licensing available
├── Multi-year discounts
└── Contact for quote
Investment: Starting ~$15,000
(Varies significantly by requirements)
Ideal Enterprise Businesses:
Business Profiles:
Large-Scale Operations:
├── Major restaurant chains (10+ locations)
├── National retail brands
├── Hospital networks
├── Insurance/financial services
└── Large e-commerce operations
Volume Characteristics:
├── Very high message volume
├── Complex routing requirements
├── Multiple departments/teams
├── Compliance requirements
├── 25,000+ monthly conversations
Package Comparison
Side-by-Side Features
Feature Starter Pro Enterprise
($4,900) ($7,900) (Custom)
─────────────────────────────────────────────────────────
Daily Messages 60-100 300-500 500+
Monthly Conversations 2,000 10,000 50,000+
WhatsApp Numbers 1 3 Unlimited
Instagram DM ✗ ✓ ✓
Web Chat ✓ ✓ ✓
Help Portal ✗ ✓ ✓
Analytics Dashboard Basic Advanced Enterprise
Slack Support (Pilot) ✗ ✓ ✓
Meta Verification Standard Priority Priority+
Implementation 21 days 21 days Custom
60% Guarantee ✓ ✓ ✓
ROI by Package
ROI Calculation Framework:
Starter Pilot ROI:
├── Investment: $4,900 (~SGD 6,500)
├── Monthly value captured: SGD 8,000-15,000
├── Break-even: 2-4 weeks
├── Year 1 ROI: 15-25x
└── Best for: Lower volume, single location
Pro Pilot ROI:
├── Investment: $7,900 (~SGD 10,500)
├── Monthly value captured: SGD 20,000-50,000
├── Break-even: 1-3 weeks
├── Year 1 ROI: 25-50x
└── Best for: Multi-location, high volume
Enterprise ROI:
├── Investment: SGD 20,000-50,000+ (varies)
├── Monthly value captured: SGD 100,000+
├── Break-even: 2-6 weeks
├── Year 1 ROI: 30-100x
└── Best for: Major operations
Making Your Decision
Decision Flowchart
Start Here: What is your daily WhatsApp volume?
Under 60 messages/day:
├── Consider: Is WhatsApp a growth channel?
├── Yes → Starter Pilot (prepare for growth)
└── No → May not be the right time
60-100 messages/day:
├── Single location? → Starter Pilot
├── Multiple locations? → Consider Pro Pilot
└── Budget tight? → Starter Pilot
100-300 messages/day:
├── Standard answer: Pro Pilot
├── Very budget conscious? → Starter (but may hit limits)
└── Growth expected? → Pro Pilot (room to grow)
300-500 messages/day:
├── Standard answer: Pro Pilot
├── Multiple brands? → Pro Pilot with extra numbers
└── Approaching 500? → Start Pro, plan for Enterprise
500+ messages/day:
├── Standard answer: Enterprise
├── Complex requirements? → Enterprise with custom scope
└── Want to test first? → Pro Pilot for validation
Common Scenarios
Scenario 1: "I'm Not Sure How Many Messages We Get"
Action Plan:
1. Track for 1 week (use the sheet above)
2. Add 20% buffer for growth
3. Consider seasonal peaks
4. When in doubt, go Pro Pilot
Why Pro Pilot if Uncertain:
├── Room to grow without hitting limits
├── Multi-channel coverage included
├── Better support during pilot
└── Only SGD 4,000 more than Starter
Scenario 2: "We Have Multiple Locations"
Location Considerations:
2-3 Locations:
├── Pro Pilot recommended
├── 3 WhatsApp numbers included
├── One per major location
└── Can share numbers if needed
4-5 Locations:
├── Pro Pilot + additional numbers
├── Add $1,500 per extra number
├── Or share numbers strategically
└── Consider message distribution
6+ Locations:
├── Enterprise likely needed
├── Unlimited numbers
├── Custom routing
└── Volume probably warrants it
Scenario 3: "We're Seasonal"
Seasonal Business Approach:
Peak Season Volume: Use for selection
├── If peak is 300/day → Pro Pilot
├── AI handles surge automatically
├── No additional cost during peak
└── Idle capacity during off-peak is fine
Example - Restaurant:
├── Off-season: 80 messages/day
├── Peak season: 350 messages/day
├── Select: Pro Pilot (based on peak)
├── Benefit: Never miss peak opportunities
└── Off-peak: System just runs with less volume
Volume Uncertainty Solution
Safe Recommendation:
If Daily Volume Is Unclear:
Choose Pro Pilot ($7,900) because:
├── 10,000 conversations = ~333/day capacity
├── Handles growth without changes
├── Multi-channel from day one
├── Better pilot support
├── Only 60% more cost, 5x more capacity
Upgrade Path if Needed:
├── Pro → Enterprise is seamless
├── No disruption to service
├── Pricing scales reasonably
└── We will advise if approaching limits
Next Steps
Ready to Choose?
If you know your volume:
- Match to package above
- Book 15-minute call to confirm fit
- Pay and start your pilot
If you are unsure:
- Track volume for 1 week
- Share numbers with us on a call
- We will recommend honestly
Questions about your specific situation?
- Email: hi@oxaide.com
- Schedule a call
We will give honest advice. If Starter is right for you, we will say so. If you need Enterprise, we will explain why. The goal is the right fit, not the biggest sale.
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